Chatbots are part of the Artificial Intelligence and Machine Learning revolution and they’re bound to be a catalyst for brand engagement. It was estimated that 85% of consumer interactions will be handled by chatbots by the end of 2021. 50% of the businesses are also planning to invest in smart chatbots rather than mobile applications. Ever wondered why? Because chatbots are smarter than humans.
Let us discuss 6 reasons why chatbots are smarter than humans?
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Chatbots are super quick!
Chatbots are conversational robots programmed and designed to instantly answer users’ questions. For instance, the robot to whom you ask questions about a product in the tiny popup window at the bottom-right corner of your screen when doing online shopping- is a chatbot.
Chatbots make it quick and easy for consumers to find what they are looking for, turning visitors into time-sensitive leads. Gone are the days of waiting for the consumer to fill out and submit a contact form and wait for a response. They respond with lightning-fast speed, eliminating lost or misplaced leads.
Chatbots can speak multiple languages-
In India, a person can speak an average of 3-5 languages. What about other languages that neither we speak nor we understand? Find someone who does? Well, it can be difficult and quite expensive to find a support agent who speaks & understand different languages.
If your business is developed or is developing, internationally, then you should definitely use a chatbot. Because they can be programmed to speak a wide variety of languages. They can be trained to answer queries in multiple languages. Moreover, they can directly ask or detect which language customers are speaking at the beginning of conversations and adapt accordingly.
Chatbots are available, always-
Chatbots, unlike humans, do not need to sleep, eat, socialize, etc. They are available to help at any hour of the day. According to research, 64% of internet users feel that 24/7 hour service is the best feature of chatbots. Everyone loves a quick response, especially during emergencies.
Similarly, IBM research suggests that about 80% of the queries are FAQs for which no human intervention is required. Chatbots are fully capable of handling them with ease.
Money saved is money earned!
Quite literally, chatbots have the capability to handle about 80% of your overall responses. Hence, saving the money put into hiring a chat representative. In fact, a chatbot life report shows that they save an average of 30% on operational costs just by developing a chatbot for an e-commerce business.
Automation is the future-
The world is changing at an exponential rate. A drift report tells us that chatbot use was increased by 92% since 2019 and is set to increase even more.
Chatbots are way more than simple conversational agents. They can be connected to various APIs which will for example enable them to deal with a wider range of customers’ requests. They can also automate repetitive and tedious tasks like emailing prospects and customers, answering FAQs, and many more. When embedded on an e-commerce website, chatbots can also directly handle payments.
Future is now-
Chatbots have a huge potential, and it is set to be a $1.3 billion market by 2024, according to Intellectyx. Brands need to actively seek chatbot integration with their business processes. One of the important ones is Social customer services where a chatbot can effectively lower your first-level turnaround time by a drastic percentage.
It leads to an increase in the positive share of voice because 82% of consumers claim quick responses during first contacts are important to them. Plus impacts their perception towards the brand, rendering it necessary. After all, a happy customer is all we want.
I hope this article was helpful as well as knowledgeable, if so then let us know in the comments down below. Also, if you're interested in similar articles then here are a few recommendations for you guys. Top 5 IoT trends that will shape the future Top 10 technologies of 2022 What is an e-SIM and it's importance? Future of smartphones in 2030