Have you ever said things like, “I just don’t get Twitter” or “Why do I need to be there on Twitter”? Well, I can feel you. I was like this a few years ago as well, I didn’t use to get Twitter. But now I do. Twitter is a wild, wonderful mixture of news, people, connections, content videos, and images that are presented in real-time. It’s an incredible platform that breaks worldwide news, influences major brands, and allows small businesses to amplify just like the big ones. I started using Twitter and learned how the platform can positively impact businesses. So here are 10 reasons to be active on Twitter that may convince you.
10 reasons to be active on Twitter:
Before getting into “10 reasons to be active on Twitter”, you need to download it. To download it from the Google Play Store click here and from the Apple App store click here. You can also visit their website to download it.
1. Get Real Time News:
I would like to refer to Twitter as the information superhighway. In a survey, people were asked where they learned about Osama Bin Laden’s demise. the result showed that 85% of respondents said that they heard about the news on social media. And of 85%, 62% heard the news on Twitter. If you need to know the news surrounding a specific topic, use Twitter as a search engine. Trust me, you’ll find great information from real people sharing in real-time.
2. Build Your Brand:
When people hear your name or the name of your business, what comes to mind? Do you have a solid reputation? what is your brand promise? etc.
Brands are built online n steps and Twitter provides another channel to build your brand. Make sure you customize your Twitter profile with a real photo, change your Twitter header to coincide with the look and feel of your brand. Ensure your bio states who you are and include a link to your website.
The value of using Twitter from a networking perspective is huge. You can make some amazing connections on Twitter but to connect and network with those whom you would be interested in, you need to set the ‘stage’ appropriately. To do that, make sure that your bio reflects your brand, your content, and what you talk about revolves around your interest.
4. Build A Community:
Twitter is full of communities that are interacting and sharing in real-time. You can start your community on Twitter where you can build a sense of belonging and commitment to a common cause. People are searching daily on Twitter for ways to connect, making it a hotbed for building communities around common interests.
5. Share Your Knowledge/Ideas:
Helping others is a great way to establish your expertise within your niche and build a crucial relationship at the same time. Twitter is also a wonderful platform for sharing your ideas with others and connecting with like-minded people.
6. Reach A Global Audience Fast:
A lot of businesses think of their marketplace as a local entity, but perhaps you have been struggling with a niche that is small or saturated within your area. Guess what? twitter can open up your world and can do it quickly. You’ll have clients and connections from all over the world because of Twitter and other social media platforms.
7. Connect And Listen To Your Target Audience:
By monitoring your brand name and product(s), you can monitor your customer base to see what they’re saying about your company, service, etc. This is a great way to ensure that your customer service improves and you address any issues that may arise. If you listen to what people are saying within your niche, you will also discover what they’re looking for and, in some cases, what they’re willing to pay for it.
8. Connect with Influencers Within Your Niche:
Twitter is an amazing conduit that helps you to connect with influencers within your niche. Whatever your field might be, you’ll be able to find top people within those niches whose ideas and content is of your interest. not only you can start tapping into some wonderful information, but you can also connect with those people using Twitter to share content, respond with questions or comments, etc. This can get their attention and form relationships you couldn’t form otherwise.
9. Ask Questions And Get Answers Immediately:
One of my favorite thing about Twitter is the ability to ask questions and get answers in real-time. You can generate feedback and use that feedback to make improvements, learn things, tap into resources you didn’t know existed, etc. It is amazing what people would share if you just ask.
10. SEO Value:
Twitter holds huge value from an SEO standpoint. Both Bing and Google confirmed that links shared through Twitter have a direct impact on search engine rankings. There is also an opportunity in your Twitter bio since that has huge value as it relates to SEO ranking, so be sure to include keywords in your bio so you can be associated with those keywords or phrases.
THANK YOU FOR READING: I hope this article convinced you to open a Twitter account. If it did and was helpful in any kind then do let us know in the comments down below. Also, if you're interested in similar articles then here are a few recommendations for you guys. How to create a twitter account? Ultimate guide to Twitter How to find the best Twitter hashtags?